Marks said most deejays want to have a distinctive name, one that's memorable.

'Some names don't lend themselves to the radio,' he said. John Marks, general manager for KKAT, KODJ and KALL, believes it's mostly a marketing strategy. It also seems to be a marketing/identification tool and/or privacy issue. That's also the case at KUTQ and KZHT.įewer stage names are used at news stations and at stations where music - not personalities - is the focus. The mix of fake names at Regent Broadcasting's KKAT, KODJ and KALL is evenly split. At Salt Lake stations owned by Citadel Broadcasting (KBEE, KUBL, KCNR and KAPN) and at the stations owned by the Simmons family (KSFI, KDYL and KRSP), 80 percent of the deejays use their real names. For example, at KSL, every on-air personality goes by his or her real name except one - Bob Lee. The actual percentage of nicknames varies from station to station. Some who generally go by their given names may have a nickname on the side. You also can't be sure what your favorite deejay's real name is because radio is full of stage names and aliases.A survey of 20 Salt Lake radio stations reveals that 40 percent of the radio personalities use a stage name or just part of their real name. Who's your favorite radio personality? What does he or she look like? Would their looks make a difference?

Fm radio anchors